Skin Match Technology has partnered with men-only grooming platforms Beast, The Alpha Men, and Mistr in order to pave the way for the male skincare market and ensure a transparent and well-guided skincare future for male consumers.
 
In 2013 a mere 6% of beauty products were dedicated to male consumers, however, in recent years the demand for authentic and legitimate male skincare has increased globally. Male consumers are no longer satisfied with an afterthought or limited skincare line.  
 
About the Brands
 
As a brand, Beast epitomizes the modern man; environmentally conscious, aware that changing climates effect your skin and how clean beauty is important.

Mistr was conceived with one purpose in mind; to present the best male grooming brands globally to the Australian market. “We come from varied backgrounds with equally varied tastes and desires, though all with an extremely high standard for men’s personal care,” said Dennis Michael, co-founder of Mistr.
 
The Alpha Men is a retailer that started from the realization that men need more options. Fast forward years later and the website is now one of Netherland’s go-to male beauty shops, supplying a variety of male products from haircare, face, body, and beard care.
 
Introducing Skin Match Technology’s Platform
 
In order to adapt to the ever-changing beauty climate of modern male consumers, each of these brands introduced the new consultation tool developed by Skin Match Technology. The beauty consultation tool is an AI designed to help the clientele pick the correct products for their skin.
 
Most men don’t bother with a skincare regime because they don’t know where to start or what they’re supposed to be using for their skin type. The consultation tool consists of nine questions detailing whether or not their customer’s skill is oily or not, facial hair preferences, skin goals that the customer would like to achieve, skin sensitivity, and even allergies. The options picked by the customer are all taken into account by the AI in order to produce a personalized skincare regime for each customer.
 
The consultation tool saw a +36% increase in click rate for products and has especially aided male consumers to keep prioritizing their skincare during a pandemic where the usual retail experience is at a halt. The beauty consultation tool is a virtual skincare advisor for male consumers in order to make it less daunting for men to start taking better care of their skin.